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Brewing Better Beer
The story of St. Ambroise and the birth of Quebec craft brewing
Brewing Better Beer is not a “how to” book, but the story of Peter McAuslan and Ellen Bounsall, how they built a successful brewery in Montreal and ran it for 25 years, changing the course of the brewing industry. The book follows them both from their backgrounds and upbringing, and their pre-brewing experiences that prepared them for starting a new venture in trying times. The ups and downs of the business, the challenges of partnerships and exhilarating moments are vividly portrayed, as are the joys of creating world class beer and reinventing classic beer styles forgotten by contemporary brewers. Colourful characters the couple engaged with create a tapestry to an ever changing background. References to historical events of their times and the past shaped the author’s awareness of how their brewing adventures fit into the Quebec and broader panorama of brewing history.
Peter McAuslan, born in 1946 is a native of Lachine, Quebec. He earned a BA at Montreal’s Sir George Williams University (now Concordia University) and worked as an educational administrator for 13 years prior to founding McAuslan Brewing Inc. in 1988 and overseeing it until 2013.
Peter founded the McAuslan Malting and Distilling Company in 2007 and continues to produce Peter McAuslan’s Spirits for Quebec consumers. Peter has two adult children Taylor and Todd and lives in Sutton Quebec with his partner Ellen Bounsall and their four dogs.
Peter was named to the Order of Canada in 2017, recognized as a pioneer in craft brewing and for his support of the arts.
Brewing Better Beer will engage your senses with every page. This story of both McAuslan’s brewery and Quebec’s beer culture is certainly one of pride and perseverance. This story is a reflection of what every long-term successful brewer has been through. Unwittingly, Brewing Better Beer authentically portrays the entire global craft brewing phenomenon. As I finished the final chapter I took a deep and contented breath. I was thirsty as you will be too. It is now our time to celebrate the McAuslan Brewery journey with one of the 100,000 craft beers of our time. I am content knowing that the story happily continues throughout the world because of people like Peter McAuslan and Ellen Bounsall.
– Charlie Papazian, author The Complete Joy of Homebrewing,
founder of the Great American Beer Festival, the American Homebrewers Association and the Brewers Association USA.
This magnificent book makes for very pleasant reading and I often found myself smiling, even laughing. The author’s background defines his passion for brewing, and his experiences and interpretation of critical moments in Quebec brewing history give context to the story that take it beyond the ordinary.
– Jeannine Marois, president Mondial de la bière.
This book is as tasty as the generous variety of beers Peter and Ellen developed together over the years. It teaches me there is no such thing as an easy success story! My respect and Santé Monsieur!
I remember drinking my first St-Ambroise Pale Ale as if it was yesterday and discovering the British pub taste and the caramel sweetness complemented by a breath of hops. It was a different beer. For the beer enthusiast that I was, it was a fantastic discovery. From then on, I knew that McAuslan Brewing would be a success.
– Mario D’eer, Teacher, beerologist and author of fourteen books on beer.
There are four ingredients in beer—water, barley, hops and yeast—and four ingredients in a good memoir—drama, truth, a solid hook and a bit of spin. For years, Peter McAuslan served up the best beers in Quebec. His story of how he brewed up St-Ambroise goes down like his pale ale: hoppy, rich and generously flavoured.
– Raymond Beauchemin, author, “Salut: The Quebec Microbrewery Beer Cookbook” and “Everything I Own”.
Brewing Better Beer
by Peter McAuslan
For Canadian book orders
Price: $34.95 (5% GST = $36.70)
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ISBN : 978-1-7773814-2-4
Binding : Perfect bound
Pages : 276 pages
Trim Size : 6" X 9"
Color : Illustrated in full colour